Media Strategy & Planning

You want to increase your products' sales, introduce a new brand or connect with additional audiences?

I design integrated annual and campaign strategies. As an independent media strategist with longstanding international experience I define and mesh classic and digital channels to make you reach your goals.

What you get from me:

- Media audience(s)
- Insight & Opportunity 
- Strategy
- Creative Media Concept(s)
- Media-Ecosystem - objectives, channels, KPIs
- Channel tactics 
- User experience map
- Budgeting and price negotiation
- Schedule - flighting & phasing
Book your STRATEGY

Brand Identity & Strategy Sprints

You feel like your public image needs a refreshment?

I discover your brand’s identity and language to develop a strategy that reaches your goals.

You get:

- Vision, mission and strategy
- Short-term action plan
- Competitive analysis
- Differentiation guidelines
- Attributes, tonality, look&feel
Book your sprint

Market Entry Support

You are a brand or an agency that wants to enter the German market? I am your perfect ally.

Having been working in the marketing and tech industry in Berlin, Hamburg, Frankfurt and Düsseldorf for more than 15 years, my knowledge of the audience, the game and the players is second to none.

Here’s what I can do for you:

- Research on your vertical(s) & competitors
- Find the right audience(s)
- Build audience portraits
- Develop marketing- & pr-strategies
- Translate and adapt copies and press releases
- Introduce you to relevant people and companies
- Recommend and contact talent
GET YOUR MARKET EXPERT

Ideas beyond the norm

You have a tough business or marketing nut to crack?

Just book me for a joint brainstorming.

I have ideas, that others don’t come up with - almost always, on nearly any topic.

You don’t believe me?

Test me. 
BOOK YOUR SPARRING

I am Christian Jonas Lea.

A brand and marketing strategist with over 15 years of experience in the international marketing- and tech-industry.

As a whole-brain-thinker I consider and shape communication in a holistic way, taking into account both: facts & feelings.

My understanding of culture, technology and marketing will make you more successful.

Let's find your story and make it be heard.

Brands I work(ed) for

Arise Health logoThe Paak logo2020INC logoEphicient logoEphicient logo

Telling your story in a consistent, credible, and timely way has never been as tough as today.

We find ourselves in a reality, where nothing is constant but change. Our world is relentlessly propelled by technological progress and cultural fragmentation. Petabytes of content are competing for the attention of highly segmented, heterogenous communities. Making distinctions between marketing- and sales-channels has become obsolete. So has the segregation of disciplines like brand marketing, performance marketing, social media marketing, and sales.

A story is not one straight marketing-narrative anymore, but a concept of many dimensions and facets, which should span all of your activities, properties and touch-points.

Taking a bird’s eye view to identify, define, implement and constantly optimize a holistic story beyond the standard, will significantly contribute to your business success.

This is what I can do for you.