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A brand and marketing strategist with over 15 years of experience in the international marketing- and tech-industry.
As a whole-brain-thinker I consider and shape communication in a holistic way, taking into account both: facts & feelings.
My understanding of culture, technology and marketing will make you more successful.
Let's find your story and make it be heard.
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Telling your story in a consistent, credible, and timely way has never been as tough as today.
We find ourselves in a reality, where nothing is constant but change. Our world is relentlessly propelled by technological progress and cultural fragmentation. Petabytes of content are competing for the attention of highly segmented, heterogenous communities. Making distinctions between marketing- and sales-channels has become obsolete. So has the segregation of disciplines like brand marketing, performance marketing, social media marketing, and sales.
A story is not one straight marketing-narrative anymore, but a concept of many dimensions and facets, which should span all of your activities, properties and touch-points.
Taking a bird’s eye view to identify, define, implement and constantly optimize a holistic story beyond the standard, will significantly contribute to your business success.
This is what I can do for you.